In October, Swire was once again named as one of the most popular employers in Hong Kong. The group took the top position in the 2017 jobsDB Top Ten Companies Survey, along with its operating company Cathay Pacific Airways. The survey sought the opinions of over 26,000 people across the Asia Pacific region and found that company benefits and work-life balance were the top priorities for employees. The ranking recognises the group's efforts to provide a fulfilling work place and is a testament to Swire's brand power as an employer of choice in Hong Kong.