January 2019
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PROPERTY
An innovative retail concept
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PROPERTY
Check out the highlights of Swire Properties and Tmall’s collaborative retail campaign.
Check out the highlights of Swire Properties and Tmall’s collaborative retail campaign.

An innovative retail concept
Taikoo Li Sanlitun’s new interactive pop-up stores offer a fun, immersive experience to shoppers.

In November, Swire Properties and Alibaba's Tmall announced a new collaboration using Tmall's New Retail technology to create distinctive, online and offline tailored retail experiences at Swire Properties' five shopping malls in Mainland China: Taikoo Li Sanlitun and INDIGO in Beijing, HKRI Taikoo Hui in Shanghai, TaiKoo Hui in Guangzhou, and Sino-Ocean Taikoo Li Chengdu. The New Retail initiatives include "shopping-go-digital" Tmall smart stores, a nine-day Tmall pop-up store at Taikoo Li Sanlitun, the country's first interactive idol engagement photo booth, smart nursery rooms equipped with vending machines that offer baby-care essentials, and Alipay- linked smart parking services. Setting a new benchmark in retail digitalisation, the partnership was launched to coincide with Alibaba's 11.11 Global Shopping Festival 2018 and the 10th anniversary of Taikoo Li Sanlitun.

Italian Deputy Prime Minister visits Chengdu
Italian Deputy Prime Minister visits Chengdu
One Taikoo Place reaches full occupancy
One Taikoo Place reaches full occupancy
Ten years of success
Ten years of success
An innovative retail concept
An innovative retail concept
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Swire News 2019 January Issue
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