Check out the highlights of Swire Properties and Tmall’s collaborative retail campaign.

In November, Swire Properties and Alibaba's Tmall announced a new collaboration using Tmall's New Retail technology to create distinctive, online and offline tailored retail experiences at Swire Properties' five shopping malls in Mainland China: Taikoo Li Sanlitun and INDIGO in Beijing, HKRI Taikoo Hui in Shanghai, TaiKoo Hui in Guangzhou, and Sino-Ocean Taikoo Li Chengdu. The New Retail initiatives include "shopping-go-digital" Tmall smart stores, a nine-day Tmall pop-up store at Taikoo Li Sanlitun, the country's first interactive idol engagement photo booth, smart nursery rooms equipped with vending machines that offer baby-care essentials, and Alipay- linked smart parking services. Setting a new benchmark in retail digitalisation, the partnership was launched to coincide with Alibaba's 11.11 Global Shopping Festival 2018 and the 10th anniversary of Taikoo Li Sanlitun.