October 2019
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Through participating in the Mama University programme, Huang Ting Ting realises her full potential – both professionally and personally.
Taking part in the Mama University programme has helped Huang Ting Ting realises her full potential – both professionally and personally.

Mama Niu and her refurbished motorbike food cart.
Mama Niu and her refurbished motorbike food cart.


Winner of the Swire Sustainability Project Competition 2019 under the category "Creating Value for Our Community" was Swire Coca-Cola's 5by20 Coca-Cola Mama University scheme in Mainland China. Winners were selected from operational businesses around the Swire group, based on degree of impact, innovation and business relevance. The Mama University programme ticked all the boxes, with its mission of empowering and upskilling women – particularly, mothers – as key parts of the company's value chain in China.

Recognising that women have long been vital contributors to its business – but often face significant barriers to realising their own full potential – The Coca-Cola Company made a commitment in 2010 to economically empower five million women globally by 2020. The company's global bottlers implement this scheme in a variety of ways. In Hefei, for example, Swire Coca-Cola has focused on increasing the percentage of women represented in its sales rep team, as well as assisting local street food vendors to improve their earning potential; it's an act of enlightened self-interest, because empowering its stakeholders – staff, customers and others – also brings significant benefits for the business.

Huang Ting Ting joined Swire Coca-Cola Hefei in 2012 and worked at the production line. After the birth of her baby boy in 2017, Ms Huang felt she was being left behind as her husband progressed in his own career path and she knew she had the capacity to do more. So when Swire Coca-Cola began to implement policies to improve its gender balance, she decided that here was a chance to better herself. Through the Mama University programme, she was given professional sales training, enhancing her skills in communication and inventory management. Ms Huang now has a rewarding, better-paying job as a sales rep, and as a result, feels much more self-confident and independent.

Meanwhile, Niu Yu Juan, a lady in her 50s, has a motorbike food cart business, selling the sweet snack honey lotus root. Last year, Mama Niu took part in Swire Coca-Cola Hefei's 'Push cart life' programme, a part of its Mama University initiative especially aimed at food vendors. She learned a range of new skills that have helped her run her business more efficiently and profitably, and has made new friends and business contacts. After completing the programme, Swire Coca-Cola gave her food cart a complete makeover. Mama Niu has even added soft drinks to her food cart offerings – Coca-Cola products of course! – and they're helping to bring in more custom. Her husband says he is happy for her and she now exudes confidence and energy.

General Manager Swire Coca-Cola Hefei, Fish Yu, says he believes spending more time taking care of the community is inseparable from the company's business development and makes the business as a whole more sustainable. Swire Coca-Cola has now rolled out the Mama University programme in all its franchise territories in Mainland China, running workshops, courses and online training that have helped empower more than 200,000 women since 2017.

Learn more about Swire Coca-Cola’s 5by20 Coca-Cola Mama University scheme in Mainland China.

Learn more about Swire Coca-Cola’s 5by20 Coca-Cola Mama University scheme in Mainland China.
Unleash the dragon spirit
Unleash the dragon spirit
Yipper's Chipper
Yipper's Chipper
Mama University
Mama University
Changing lives
Changing lives
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Promotions, Transfers & Title Changes
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Swire News September 2019 issue
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