Life elevated

Learn more about Life Elevated with Cathay – a new premium travel lifestyle brand.

Learn more about Life Elevated with Cathay – a new premium travel lifestyle brand.

Cathay Pacific has launched a new premium travel lifestyle brand in Hong Kong. "Cathay" aims to combine the best elements of travel and everyday lifestyle, with a range of offers in spending, dining, shopping, hotels, and wellness. By bringing together Cathay Pacific, Marco Polo Club and Asia Miles, "Cathay" will simplify the way customers earn status and use miles and make a wider range of products and services available to them.

The first of these offers – a new "Cathay" co-branded credit card and an upgraded Cathay app combining one-stop dining and digital payments – have been launched in Hong Kong, and a refreshed customer relationship programme will follow soon. Initially, "Cathay" will only be available in Hong Kong, while Cathay Pacific will continue to be the global brand. Over time, the airline aims to expand the "Cathay" premium travel lifestyle brand to other markets.
Life elevated

Life elevated

 The world's most enjoyable short-haul experience

The world's most enjoyable short-haul experience

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Ultra Track launches worldwide

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Vector Light

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