September 2016
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New book celebrates 150 years in China
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The Taikoo Way – Swire in China for 150 years is available in Shanghai Joint Publishing bookstores and major online stores nationwide.
"The Taikoo Way – Swire in China for 150 years" is available in Shanghai Joint Publishing bookstores and major online stores nationwide.


This year marks two very significant milestones for Swire: 2016 is the 200th anniversary of the establishment in the UK of the group's parent company, John Swire & Sons, and it is also 150 years since John Samuel Swire arrived in Shanghai in 1866 to open the firm's first China office; soon afterwards, he gave his company the Chinese name "Taikoo".

To commemorate the group's sesquicentenary in China, Swire has commissioned a new Chinese-language history: "The Taikoo Way – Swire in China for 150 years", compiled by Professor Stephanie Chung Po-yin of Hong Kong Baptist University. The book tells the story of how a small trading firm evolved into the global conglomerate it is today. After establishing the Shanghai branch, Swire ventured into shipping, insurance, sugar refining and dockyards; later, the firm developed world-renowned Cathay Pacific Airways, acquired a Coca-Cola bottling franchise, and diversified into property.

The story of Swire's 150-year history in China is a testament to the group's long-term business strategy and also reflects the many socio-economic changes in China over the period. Launch events were held in May at Bund 22 in Shanghai (a very significant venue, since this building was headquarters to Swire's China businesses for many years) and in Beijing at The Opposite House, Taikoo Li Sanlitun. An exhibition showcasing key milestones, as well as a diverse collection of Swire group artefacts, accompanied both events.


Highlights of the Shanghai book launch
Highlights of the Beijing book launch
Bicentennial celebration
Bicentennial celebration
New book celebrates 150 years in China
The Taikoo Way - Swire in China for 150 years
Global CEO Council
Global CEO Council
Courtesy visits to senior Chinese officials
Merlin Swire meets with Mr Jiang Zengwei.
Forecasting industry trends
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Farewell to Davy Ho
Farewell to Davy Ho
Senior management appointments
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2016 Interim Results
2016 Interim Results
CORPORATE
PROPERTY
AVIATION
BEVERAGES & FOOD CHAIN
MARINE SERVICES
IN THE COMMUNITY
AWARDS & RECOGNITIONS
Swire News September 2016
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