On 16th May, Swire Foods' wholly owned subsidiary Chongqing New Qinyuan Bakery Company Limited ("Qinyuan") opened a new bakery plant in the Jiulongpo district of Chongqing. Equipped with modern machinery and automated production lines that comply with the very highest environmental standards, the plant is the latest and biggest addition to the Qinyuan chain, supplementing two existing plants located respectively in Chengdu and Guiyang. The three plants together will supply a diverse range of pastries and bakery items to over 500 Qinyuan stores across southwest China.
On the same day, Swire Foods opened new regional headquarters in Chongqing, marking a new chapter in Swire's food business in Mainland China. The move will enable Swire Foods to tap into the logistical advantages of the city as a regional hub, to satisfy the increasingly discerning tastes of Chinese consumers with a series of premium quality food products.
Chongqing government officials joined Swire Foods senior management at the launch ceremony for the new bakery plant.