May 2017
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BEVERAGES & FOOD CHAIN
Feeding Mainland China’s sweet tooth
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BEVERAGES & FOOD CHAIN

Watch the grand opening highlights of Swire Foods group’s first "Bakerland·Mövenpick" dual brand concept store in Mainland China.

On 9th December 2016, the first "Bakerland·Mövenpick" dual brand concept store held its grand opening at the MixC Mall in Chongqing. The outlet offers customers a selection of European-style bakery and freshly-brewed coffee, as well as a variety of delicious Mövenpick ice-cream options. The stylish, inviting store is quickly proving popular with shoppers at the Mall, while keen home-cooks can even sign up to join baking workshops.


Bakerland is a high-end bakery brand, recently launched by the Swire Foods group, while Mövenpick coffee and ice-cream are exclusively distributed in Mainland China by Swire Foods. The unique crossover concept will help to raise the profile of both brands amongst consumers and will further enhance their retail presence in Mainland China – a crucial element of Swire Foods’ growth strategy.


The dual brand concept store provides an extensive choice of bakery and ice-cream.
The dual brand concept store provides an extensive choice of bakery goods and ice-cream.

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SwireNews 2017 May Issue
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