Celebrating Christmas for a good cause

Watch how the Swire Properties White Christmas Express spread warmth and care to the community.

Watch how the Swire Properties White Christmas Express brings warmth and care to the community.

Responding with flair and imagination to the constraints imposed by COVID-19, students from Swire Properties’ Placemaking Academy transformed Swire Properties’ popular annual White Christmas Street Fair, held in December, into “White Christmas Express”: a combination of virtual music shows and a video series telling the stories of Hongkongers’ lives amidst the pandemic. Interviews with different social groups across the community were posted on the event’s social media pages on Facebook and Instagram and Swire Properties pledged to donate HK$10 for every ‘like’ the posts received, with proceeds going to Operation Santa Claus. 

Launched in 2019, the Swire Properties Placemaking Academy offers local university students an opportunity to gain hands-on experiences in event and community-planning.

Swire Properties Placemaking Academy students personally handpicked and delivered over HK$400,000 in Christmas gifts to people in need.
Swire Properties Placemaking Academy students personally handpicked and delivered over HK$400,000 in Christmas gifts to people in need.
Student ambassadors of the Swire Properties Placemaking Academy spreads Christmas cheer in the Tung Chung community.
The White Christmas Express spreads Christmas cheer in the Tung Chung community.
Quenching thirsts on Hong Kong’s frontline

Quenching thirsts on Hong Kong’s frontline

Celebrating Christmas for a good cause

Celebrating Christmas for a good cause

Underlining urban transformation

Underlining urban transformation

Noodles for love

Noodles for love

Supporting life-long learning

Supporting life-long learning

Supporting wildlife conservation in PNG

Supporting wildlife conservation in PNG

Building a better tomorrow

Building a better tomorrow

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