Celebrating Christmas for a good cause

Watch how the Swire Properties White Christmas Express brings warmth and care to the community.

Responding with flair and imagination to the constraints imposed by COVID-19, students from Swire Properties’ Placemaking Academy transformed Swire Properties’ popular annual White Christmas Street Fair, held in December, into “White Christmas Express”: a combination of virtual music shows and a video series telling the stories of Hongkongers’ lives amidst the pandemic. Interviews with different social groups across the community were posted on the event’s social media pages on Facebook and Instagram and Swire Properties pledged to donate HK$10 for every ‘like’ the posts received, with proceeds going to Operation Santa Claus. 

Launched in 2019, the Swire Properties Placemaking Academy offers local university students an opportunity to gain hands-on experiences in event and community-planning.