In October, Swire Properties and Swire Trust joined hands to launch the "Noodles for Love" $50 Matching Donation Campaign – a community-outreach initiative that was a key part of the Swire group's COVID-19 response efforts. For each HK$50 “Noodles for Love” Charity Pack purchased, Swire Trust matched the purchase and donated one Charity Pack to a needy family, together with a selection of custom recipes designed by chefs from Swire Hotels and a SEWomen reusable facemask and holder.
Over 4,200 Charity Packs were sold in just 17 days at Cityplaza, which meant the same number went to vulnerable members of the local community.
