Finlays has entered into an agreement with Firmenich, the world’s largest privately-owned fragrance and taste company. The move will help both companies capitalise on the growth in demand for natural, sustainably sourced products, and gives Firmenich full sales rights to Finlays’ European tea and coffee extracts portfolios. Firmenich will focus on commercialising two core elements of Finlays’ extracts business in Europe: its world-leading Cold Brew Coffee and its Tea Extract portfolio. Finlays’ Cold Brew Coffee is crafted using a proprietary process that delivers a distinctly smooth, rich flavour, and serves a rapidly growing segment; its Tea Extract portfolio includes The Wellbeing Collection, a range of premium, all natural tea extracts sustainably sourced from Finlays’ tea farms in Kenya and rich in bioactive compounds associated with health benefits.
