Swire Properties’ Starstreet Precinct in Hong Kong is encouraging visitors to recycle plastic PET bottles by “rewarding” them with a tree planted in their name in a Nepalese forest. From June this year, recycling bins have been placed around the Admiralty and Wan Chai neighbourhood, where consumers can recycle bottles and scan in with their mobile device to have a tree planted on their behalf by EcoMatcher’s Global Forest Programme. Participants can obtain details of the tree’s species and carbon sequestration performance, as well as giving it a name and keeping track of its growth via the EcoMatcher platform. Starstreet Precinct is partnering with New Life Plastics, a joint venture recycling facility in which Swire Coca-Cola has a shareholding, to process the PET bottles before they are turned into Christmas decorations at the Precinct.
A special recycling bin at Starstreet Precinct.
