The month of June is celebrated globally as Pride Month. As a company dedicated to building an inclusive environment for all, Pride Month presents an opportunity for Swire to raise awareness of LGBT+ issues and celebrate the LGBT+ community. Throughout the month, workshops, activities, and online resources aimed at helping staff expand their understanding of the LGBT+ community and fostering LGBT+ inclusion. Events for staff included lunch and learn sessions, a screening of acclaimed Hong Kong movie Suk Suk at Blueprint, pride-themed cocktail mixology classes, and a lunch celebration with photobooths, decorations, and rainbow cupcakes. The Group also showcased its commitment to LGBT+ inclusion by transforming public spaces in its buildings with "Happy Pride" messages and rainbows, while Swire Hotels offered Pride package deals, with drag queen performances, and rainbow-themed foods.