Qinyuan Bakery reached an important milestone in June, when it opened its 600th store in southwest China. With around 500 stores when acquired by Swire Foods in March 2016, the fast-growing bakery chain aims to open 1,000 retail outlets by 2020, inclusive of convenience-store style bakeries. Meanwhile, Qinyuan has upgraded over 120 of its existing stores as part of its ongoing strategy to raise the brand profile. The renovated shops feature modern, attractive interiors, offering a wide selection of new bakery products to cater to increasingly discerning consumer demand.