Swire Beverages has joined the New Plastics Economy, a global initiative involving over 40 companies, governments, NGOs, and scientists in a collaborative partnership that aims to create a global economy in which plastics never become waste. According to The New Plastics Economy – Rethinking the future of plastics, a report published by the World Economic Forum and the Ellen MacArthur Foundation in 2016, most plastic packaging is used only once and 95% of the value of plastic packaging material, worth US$80-120 billion annually, is lost to the economy. While plastics and plastic packaging are an integral part of the global economy and deliver many benefits, plastic waste is a growing environmental problem. There are opportunities for the plastics value chain to deliver better system-wide economic and environmental outcomes. As the world’s fifth largest Coca-Cola bottler, Swire Beverages joins other global companies such as The Coca-Cola Company, Danone, MARS, Unilever and Veolia in committing to decreasing its environmental footprint in plastics through innovation in packaging, as well as engaging consumers in better recycling solutions.

Find out more about the new Plastics Economy initiative.