Watch the highlights of Swire Coca-Cola Annual Bottlers Conference.

Swire Beverages has been rebranded as Swire Coca-Cola; the announcement was made at the company's Annual Bottlers Conference, held in Wuhan on 21st March. The name change heralds the launch of a new era for the company, following the completion of the acquisition of new franchise territories in the US and Mainland China in 2018. The new name, Swire Coca-Cola, symbolises the mutual commitment between long-term partners, Swire Pacific and The Coca-Cola Company. And by bringing their names into line, will also help to more closely identify the Beverages Division’s overarching corporate entity with its subsidiary bottling companies.

(Left to right) Officiating at the rebranding ceremony are Swire Coca-Cola’s Managing Director, Pat Healy, Swire Pacific Chairman, Merlin Swire, The Coca-Cola Company’s President, Greater China and Korea, Curt Ferguson, and Swire Coca-Cola’s Executive Director, China Operations, Karen So.