(Second left to second right) Social Ventures Hong Kong Founder & CEO, Francis Ngai, Cathay Pacific CEO, Rupert Hogg, and Bird Tang, VolTra Co-Founder & Executive Director, accompanied by Jasmine Yip and Silas Lam from Cathay Pacific, launch the airline's new community engagement programmes.

Cathay Pacific has unveiled its rejuvenated community engagement strategy, with a focus on youth development, diversity and inclusion, environmental protection and global cultural exchange. At a ceremony in January, the airline launched two new initiatives, "Cathay ChangeMakers" and "World As One", developed in collaboration with Social Ventures Hong Kong and introducing the airline's new approach to facilitating positive change in society.

Cathay ChangeMakers recognises those who have made a positive contribution to the community and environment. The three ChangeMakers who have received this year's awards are Gigi Tung, founder of food rescue and assistance programme, Food Angel; Jeffrey Andrews, a registered social worker who is committed to helping ethnic minorities thrive; and Craig Leeson, director of the award-winning documentary "A Plastic Ocean". Meanwhile, World As One offers young people an unconventional travel experience, including voluntary service and exchanges with local communities. The programme's aim is to promote understanding of social issues and nurture empathy amongst the younger generation. This initiative has been extended through a new partnership with VolTra, a registered non-profit organisation in Hong Kong, enabling similar volunteering experiences to be made available to even more members of the Hong Kong public.