'Feels Good to Move'

"Cathay" was launched globally in September as a premium travel lifestyle master brand that in addition to flights, now encompasses a range of complementary categories, including holidays, shopping, dining, wellness, and payment, all facilitated through Asia Miles. The rollout was timed to coincide with the airline's 77th anniversary and was heralded by its first global campaign in three years: "Feels Good to Move", reflecting Cathay's vision of becoming one of the world's greatest service brands, and celebrating humanity's innate restlessness and urge to get moving.