The West Kowloon Cultural District Authority ("WKCDA") has signed a three-year partnership agreement appointing Cathay as its exclusive Travel Partner. Since July 2023, Cathay has been providing air travel services for overseas and local artists participating in West Kowloon performing arts programmes and transporting exhibits for exhibitions hosted by the Hong Kong Palace Museum and M+. The partnership also provides support to enhance the content and quality of WKCDA exhibitions and programmes and promote WKCD as a must-see destination in Hong Kong. To date, Cathay has sponsored two exhibitions and a jazz fest, and has plans to support more activities in the future. The partnership aims to cement Hong Kong's position as an East-meets-West centre for international cultural exchange, as well as giving a significant boost to tourism.
