In October, Taikoo Motorcycle Limited, the sole agent for Harley-Davidson in Taiwan, sponsored "Rocking Harvest Month" – an event centred on Fuli, in Hualien, which is renowned as one of the best rice-growing regions in Taiwan. Over 2,000 Harley-Davidson riders gathered in the township to celebrate the 2023 harvest with Fuli residents and take part in a number of Taikoo-sponsored events. This initiative aims to forge connections between urban riders and the rural community and promote tourism to this beautiful area, thereby providing locals with an additional income stream.