Making a positive impact into the future

A successful conclusion to TrustTomorrow.

The Swire Group Charitable Trust's ("Swire Trust") three-year TrustTomorrow funding programme – launched in 2020 to celebrate the Group's 150th anniversary in Hong Kong – has aimed to motivate positive change in the community by supporting forward-looking initiatives that connect people and provide opportunities for a better tomorrow. Since its inception, TrustTomorrow has worked with over 100 NGOs, funding more than 70 projects that have touched the lives of over two million people. All this has been made possible through the commitment of TrustTomorrow's partners from the city's philanthropy sector, as well as the Hong Kong SAR Government.

Towards the end of last year, Swire Trust marked the success of TrustTomorrow by hosting a series of "grand finale" events, beginning in September with "Connecting for a Brighter Tomorrow", which acknowledged the hard work of the Trust's partners in the initiative. This event was followed in October by an in-house gathering to celebrate the efforts of 3,000 Swire staff and their families and friends who volunteered their time and talent to make a difference through TrustTomorrow. In November, the "TrustTomorrow Community Funfair", was an opportunity for NGOs (and some beneficiaries of the initiative) to showcase a diverse array of workshops, performances, and display booths. Around 1,500 people – including many families with young children – attended this event. The fair was followed by a range of branded activities, hosted by non-profit partners that took TrustTomorrow to all corners of Hong Kong.

But rather than marking the culmination of the initiative, these events herald a new beginning – one that will see the long-lasting, positive change brought about by TrustTomorrow continue to resonate for many years to come. Tina Chan, Group Head of Philanthropy, said: "TrustTomorrow was launched as a way of ‘connecting the dots' between NGOs, our operating companies, staff, beneficiaries and the general public through the meaningful projects we support. Although the initiative has reached its conclusion, its connect-the-dots vision will continue through our philanthropic work. Now, as Swire Trust enters its 40th year of philanthropy, we look forward to working with our community partners on sustaining and amplifying TrustTomorrow's impact into the future."