Swire has pledged HK$50 million in funding for the Hong Kong Philharmonic Orchestra (“HK Phil”). The grant will extend its sponsorship as Principal Patron of HK Phil for another three years, to March 2027, when Swire will mark 21 years in this role. The commitment is the biggest corporate donation in the orchestra’s history.
The new sponsorship term will emphasise community and youth engagement. In addition to regular concert series, “Swire Maestro”, “Swire Denim” and “Swire Family”, and the ever-popular “Swire Symphony Under The Stars”, Swire and HK Phil have launched a new educational programme, “Swire Music for Everyone”, and will extend the “Swire Community Concert” series to reach a wider audience of all abilities and needs. Other community initiatives will include performances at Swire venues, and ticket giveaways to local non-profit organisations, enabling HK Phil to present varied musical experiences to different groups beyond the concert halls. The orchestra will also develop online content tailored to young people and audiences less familiar with orchestral music.
