Senior management with the team at Swire Coca-Cola China’s annual bottlers’ conference.
Swire Coca-Cola China held its annual bottlers’ conference in Yunnan in March, bringing together staff as well as the company’s strategic partners, to celebrate the achievements of the past year. More than 300 representatives from 13 bottlers attended the conference in person, while live broadcasts allowed over 13,000 employees to participate virtually.
During the event, senior leaders discussed strategies and new directions for business development, while representatives from the company’s bottlers exchanged ideas on best practice in key areas such as sales and marketing and digitalisation. Guest speakers from The Coca-Cola Company and other partner companies also shared insights on navigating the ever-evolving business landscape. At a gala dinner, Swire Coca-Cola Yunnan was presented with the Gold Award for Best Bottler 2023, in recognition of outstanding efforts to drive growth.
One event highlight was the exhilarating 5-kilometre Swire Coca-Cola Run where participants transformed into athletes, sprinting towards success and embodying their unwavering ambition.
