Eat sustainably

Eat sustainably
Eat sustainably

The Swire Group Charitable Trust ("Swire Trust") – the group's platform for altruism – works closely with local and regional NGOs to support their philanthropic initiatives. One of the key missions of the Trust is to help safeguard fragile marine ecosystems and restore fisheries in Hong Kong and Mainland China. Asia is home to some of the richest, most diverse and productive fisheries in the world. But resources are declining fast due to excessive and destructive fishing practices, pollution and coastal development.

The Trust has been supporting ADM Capital Foundation ("ADMCF"), an environmentally-focused organisation that is working to promote marine conservation, since 2015. In Hong Kong, efforts have concentrated on encouraging the growth of a sustainable seafood market. Hong Kong has one of the highest per capita seafood consumption rates in the world and is the tenth largest importer of seafood globally by value – importing 90% of its needs. Yet the vast majority of seafood consumed is not sustainable, legal or regulated.

In 2016, ADMCF launched the consumer website, Choose Right Today https://www.chooserighttoday.org, which provides advice on what it means to buy sustainably, understanding eco labels, species to avoid, and where to eat seafood that has been caught or farmed responsibly. The following year, Swire Trust helped to fund Safeguarding Seafood for our Future, a Hong Kong seafood industry symposium co-organised by ADMCF and local NGO, Teng Hoi. This event led to the establishment of the industry-led Hong Kong Sustainable Seafood Coalition ("HKSSC") in January 2018. HKSSC has drawn up a Voluntary Code of Conduct on Responsible Fish and Seafood Sourcing, setting minimum standards for sourcing seafood responsibly and providing common, unambiguous language for seafood marketing. Its vision is for consumers to be able to trust that seafood in restaurants and supermarkets across the city is legal, traceable and sustainable.

The Swire Trust is committed to providing support for HKSSC. Ultimately, we hope to see the coalition drive positive change in stakeholder habits all along the food chain, in order to create a sustainable seafood market in Hong Kong that can serve as a model for industry-led reform across China.

For further information about the project or the Swire Trust, please contact swiretrust@jsshk.com.
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