Exciting new recycling initiatives

September 2019 saw the launch of two major projects as part of Swire Coca-Cola's commitment to 'Drink Without Waste' – a multi-stakeholder initiative that focuses on reducing waste from beverage consumption. On 25th September, a ground-breaking ceremony was held for Hong Kong's first food-grade plastics recycling facility. Located at the Tuen Mun EcoPark, the facility is a joint venture between Swire Coca-Cola, ALBA Group Asia and Baguio Waste Management & Recycling, and will be operated under the banner of New Life Plastics Limited ("NLP"). It will be able to process around 35,000 metric tonnes of polyethylene terephthalate ("PET") and high-density polyethylene ("HDPE") plastic on an annual basis, 'closing the loop' by turning the waste into reusable raw materials for high-quality consumer and industrial products.

The same month saw the launch of Swire Coca-Cola's new "smart" reverse vending machines that enable customers to dispose of empty recyclable plastic drink bottles of any brand and receive a cash reward. The "Tap, Return & Earn" Beverage Bottles Redemption Scheme, in partnership with Octopus Cards Limited and World Green Organisation, adds a HK$0.2 cash rebate per bottle to the depositor's Octopus stored-value travel card; Octopus is the most extensively-used e-payment platform in Hong Kong.

Information stored in the bottle's barcode is scanned for identification and data analysis before it is compressed and deposited into a receptacle for collection by authorised recyclers. In addition to raising public awareness about municipal waste management, the scheme is expected to help identify the right parameters for a viable beverage packaging recovery, reduction and recycling regime for Hong Kong under the "shared responsibility" concept.
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(Left to right) NLP’s Nigel Mattravers, ALBA Group CEO, Dr Axel Schweitzer, Mr Wong Kam-sing, Secretary for the Environment, HKSAR Government, Mr Ben Ng, Chairman & Executive Director of Baguio, Pat Healy, Chairman of Swire Coca-Cola and Mr Matthew Lobner, HSBC’s Head of International, Asia Pacific.
(Left to right) NLP’s Nigel Mattravers, ALBA Group CEO, Dr Axel Schweitzer, Mr Wong Kam-sing, Secretary for the Environment, HKSAR Government, Mr Ben Ng, Chairman & Executive Director of Baguio, Pat Healy, Chairman of Swire Coca-Cola and Mr Matthew Lobner, HSBC’s Head of International, Asia Pacific.
(Left to right) World Green Organisation Chief Executive Officer, Dr William Yu, Octopus Cards Limited Chief Executive Officer, Mr Sunny Cheung and Swire Coca-Cola Executive Director, Neil Waters celebrate the launch of the “Tap, Return & Earn” Beverage Bottles Redemption Scheme.
(Left to right) World Green Organisation Chief Executive Officer, Dr William Yu, Octopus Cards Limited Chief Executive Officer, Mr Sunny Cheung and Swire Coca-Cola Executive Director, Neil Waters celebrate the launch of the “Tap, Return & Earn” Beverage Bottles Redemption Scheme.
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