Watch the highlights of Pink Friday across the Swire group!
The Swire group
is committed to providing a safe and supportive working environment where all staff can reach their full potential. The group's Diversity & Inclusion framework includes five key focus areas: gender/gender identity, age, sexual orientation, disability, and ethnicity, and the group has a target of 30% women in senior management across Swire Pacific within five years.
Pink Friday on 15th November offered an opportunity to promote the important message of inclusivity with a fun celebration of all things pink. Led by senior management, staff from John Swire & Sons (H.K.), Cathay Pacific, Swire Coca-Cola and Swire Pacific Offshore all dressed in pink to show support for LGBT+ colleagues and pink cupcakes and cookies were also served.
Pink Friday is a multi-industry event that aims to demonstrate visible support for an LGBT+ inclusive work environment. First launched in 2014, the initiative's reach has expanded significantly, with over 60 companies in Hong Kong taking part in last year's event.
