DIGITECHCON

Catch a glimpse of the event in the highlight video.

In late March, Swire Coca-Cola hosted the first-ever DIGITECHCON, which brought together over 100 senior executives and digital experts from around the global Coca-Cola system. From inspiring keynote speeches to hands-on tech demos, participants exchanged best practices in digitalisation and explored how data and technology can facilitate consumer engagement and drive business growth. In this fast-changing world, it takes more partnerships and alliances than ever to make a bigger impact. Swire Coca-Cola now hopes the conference can be a springboard for stronger collaboration across the Coca-Cola system, bringing together bottling partners to enhance the performance of the global business.