Connecting for a brighter tomorrow

An event held at ArtisTree in September celebrated all that has been achieved under TrustTomorrow – Swire Trust’s pioneering philanthropic initiative, launched in 2020 to mark the Group’s 150th anniversary of doing business in Hong Kong. The initiative, along with an additional HK$150 million to super-charge the Group’s philanthropic activities, has focused on supporting projects that benefit the areas of Education, Marine Conservation and the Arts. TrustTomorrow has also helped the most disadvantaged in society and supported vulnerable groups during the COVID-19 pandemic. In the past three years, TrustTomorrow has funded over 70 projects via more than 100 NGOs, benefitting over two million people. Beyond funding support, TrustTomorrow has also connected partners to skills, capabilities, and other resources via Swire’s businesses and the time and talent of staff volunteers.


Watch the video that summarises TrustTomorrow's work.

"Connecting for a Brighter Tomorrow" was well-attended by guests from the government, the philanthropic sector and NGO and community partners. During the event, representatives from two partnership projects shared experiences of the heightened impact achieved with TrustTomorrow’s aid.

An online matching platform helped volunteering advocate, Time Auction, connect over 720 NGOs with more than 17,500 skilled volunteers. Meanwhile, "Building Community, Building Tung Chung", a collaboration with multiple NGOs, has offered a range of support services to local families, benefitting over 17,000 people.

Event highlights included a multimedia performance created by TrustTomorrow partner National Geographic to raise awareness of marine conservation, and a performance by The Orchestra Academy Hong Kong – a partnership with the Hong Kong Philharmonic Orchestra and the School of Music of The Hong Kong Academy for Performing Arts that provides performance training to graduates, who also volunteer their talents in educational and social projects. The event wrapped up with a specially-curated networking session where guests from the philanthropic and NGO sectors could meet each other and identify likeminded potential partners for future collaboration on worthwhile projects.