Cathay Cargo recently launched its first marketing campaign, since its rebranding in February. "We Know How" focuses on innovation, people, solutions, and service. It comes at a time when Cathay Cargo is developing its extended home market in the Greater Bay Area, and just ahead of the Three-Runway System at Hong Kong International Airport, which will become fully operational in late 2024. Recent investments include Ultra Track, a next-generation track-and-trace tool, and Click & Ship, which puts purchase and confirmation in customers’ hands; infrastructural upgrades include the Pharma Handling Centre at Cathay Cargo Terminal, and a range of specialist handling systems and digitalising processes.
