Swire Properties is Lead Sponsor of the Hong Kong Palace Museum's flagship Bi-city Youth Cultural Leadership Programme, which this year took the theme "The Future of Cultural Ecosystems". Fifteen university students from Beijing and Hong Kong took part in the two-month immersive cultural exchange programme, which explored the evolving landscape of the cultural and creative industries, with the aim of nurturing a new generation of "cultural entrepreneurs". In addition to Hong Kong and Beijing, site visits have been extended to include Chengdu this year. Participants visited the New Sanxingdui Museum, Taikoo Li Chengdu and Taikoo Li Sanlitun, to experience at first-hand the relationship between history, heritage preservation, arts and culture, and learn about Swire Properties' placemaking achievements. The programme is also supported by the Office of the Government of the Hong Kong Special Administrative Region of the People's Republic of China in Beijing (Beijing Office).
