In June, Swire Coca-Cola hosted its first Leaders Summit in the vibrant city of Hanoi, in Vietnam. Over 100 seasoned leaders from the company's US, Greater China and Southeast Asian markets came together& with other leaders from around the Coca-Cola system to map out strategic plans for the next decade. Over the two-day event, delegates exchanged ideas on best practice in key areas such as supply chain optimisation, digital transformation and market execution; exploring ways to foster synergy and drive growth through a series of inspiring presentations and panel discussions. Participants also had the opportunity to immerse themselves in Vietnam's rich culture, forging connections with this newly acquired market.
Participants visit a Hanoi store to gain insights into the local market.
