Swire Coca-Cola's teams celebrating success at the SwireX awards ceremony on 9th May.The "SwireX" tech innovation competition, launched last year, aims to unlock creative ideas that leverage cutting-edge tech to generate new opportunities and promote business growth. The inaugural competition garnered 200 entries from across the Group, with 38 teams selected to pitch their ideas to the judging panel. Project WISE, designed by a team from Swire Coca-Cola, was the overall winner, presenting a new way of harnessing AI to collect market insights and increase sales opportunities. Second prize went to HAECO's Gemini Inspection, which uses emerging tech to carry out aircraft engine parts inspection. The third prize was awarded to another Swire Coca-Cola entry, IMAGENIUS, offering innovative marketing strategies using the power of generative AI. Swire Pacific will provide funding for proof-of-concept and development of the winning projects.
