To celebrate Pride Month in June, John Swire & Sons (H.K.) Limited hosted a "Human Library", in partnership with PrideLab, a Hong Kong-based NGO dedicated to promoting gender equality. The event aimed to break down stereotypes and preconceptions about LGBTQ+ issues, with participants volunteering as "books" to share their stories, answer questions, and hold conversations with other participants, known as "readers". Swire Properties organised a 5km Pride Road Race to raise funds for Hong Kong Marriage Equality, an organisation committed to advancing equal treatment of same-sex couples, while Cathay took the Pride celebrations to The Street at Cathay City with a trivia game, photo opportunities, and rainbow snacks, and also hosted a session on driving greater inclusion in the workplace.
