The Swire China Seminar was held in October in Xi’an. Around 100 senior executives from Swire joined business partners, industry experts and economists to discuss the theme “China: Consumption in the New Era”, exploring macro trends and opportunities in the Chinese consumer market and sharing their views on brand best practice.
Jacqueline Jiang, Chair, Chinese Mainland, welcomed participants to the seminar, while John Swire & Sons (H.K.) Limited Chairman, Guy Bradley, gave the opening speech, expressing confidence in prospects for the Chinese economy and future development of Swire’s business.
The keynote speech was delivered by Professor Huang Yiping, Dean of the National School of Development at Peking University, who gave an overview of current and future economic trends on the Chinese Mainland, followed by a roundtable discussion where representatives from Swire businesses discussed the latest consumer trends.
