In October, over 70 staff from across the Swire Group took part in the 2024 Barclays MoonTrekker – a unique overnight trail race that challenges runners to reach the summit of Lantau Peak, Hong Kong's second highest mountain, before sunrise. The event is a fundraiser for children's education and environmental conservation, and this year, all the funds raised were directed to the event's charity partner, The Nature Conservancy. Cathay Pacific and Swire Coca-Cola were among the sponsors of the race; Swire Coca-Cola has been a supporter since the event's inception in 2009.