Digitalisation

Digital strategy is one of Swire Coca-Cola's five core business strategies and the company has recently launched two new initiatives to further integrate digitalisation into its operations, with the aim of establishing a new digital benchmark in the beverage industry. Swire Coca-Cola China has entered into a strategic partnership with technology giant, Tencent, that will marry Swire Coca Cola's experience in the FMCG [fast moving consumer goods] beverage industry with Tencent's expertise in social networking, digital content and marketing, big data, and artificial intelligence.

Meanwhile, Swire Coca-Cola China has also announced a strategic cooperation agreement with Siemens AG to further accelerate the digital upgrading of its production facilities on the Chinese mainland. Under the agreement, Swire Coca-Cola will introduce Siemens' customised Manufacturing Information Systems ("MIS") into its facilities around the country; the first digital production line has already gone into operation at its Hangzhou plant. Over the next two years, Swire Coca-Cola plans to adopt the MIS system at all its plants with nearly 100 production lines on the Chinese mainland.