Swire renews HK Phil sponsorship

This year marks 15 years since the Swire group became Principal Patron of the Hong Kong Philharmonic Orchestra ("HK Phil") in 2006. To celebrate this milestone, Swire has announced that it will be continuing its sponsorship for another three years from April 2021, with a grant of HK$46.4 million – the biggest corporate donation in the orchestra's history.

This new chapter of the partnership will see HK Phil take classical music further into the community and nurture talented young local musicians through education and outreach programmes. New initiatives include "Phil Your Life", a programme that blends music with exercise, storytelling and food, and "The Orchestra Academy Hong Kong", co-directed with The Hong Kong Academy for Performing Arts ("HKAPA"), which offers enhanced professional training and development opportunities to graduates of HKAPA's School of Music.

HK Phil will also be giving free concerts at Swire shopping malls and performing for disadvantaged groups. Along with regular concert programmes, such as "Swire Maestro", "Swire Denim" and the "Swire Sunday Family" series, and the ever-popular "Swire Symphony Under The Stars" and "Swire Classic Insights", the wide range of programmes will enable HK Phil to present a variety of musical experiences to different demographics within the community.
Music Director Jaap van Zweden and the Hong Kong Philharmonic Orchestra. Image credit: Eric Hong / HK Phil.
Music Director Jaap van Zweden and the Hong Kong Philharmonic Orchestra. Image credit: Eric Hong / HK Phil.
Bloom in Harmony (Key visual designed by RCS)
Bloom in Harmony (Key visual designed by RCS)
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