COVID-19 has encouraged many companies to refocus the way they do things – not just in terms of business strategy, but also within the sphere of corporate social responsibility. United States Cold Storage (“USCS”) established Connect for a Cause in late 2020. This is a campaign within USCS’s Cold Crew Cares Programme that enables regional offices to choose a meaningful local non-profit to support. Employees then raise money and awareness and can participate by donating time, talent, or “treasure”. Connect for a Cause is highly collaborative, with participating staff bringing their own ideas and skills to designing and building the programme, so it reflects both company and employees' values. It aims to connect co-workers to each other, to the community and to their cause. At a time of profound social isolation during the pandemic, it offered employees a way to reconnect, do good and feel good.
