Showcasing confidence in Hong Kong

Making-of video of the Swire “Believe in Hong Kong” Exhibition.

In October, Swire relaunched its well-received “Believe in Hong Kong” exhibition at Cityplaza in Quarry Bay – once home to Swire’s Taikoo Dockyard and Taikoo Sugar Refinery, and today a thriving residential, retail, and global business hub, transformed by Swire. First staged in 2021 to mark Swire’s 150 years of doing business in Hong Kong, the exhibition was revamped to include more interactive, family-friendly installations and photo opportunities, and was an accredited event celebrating the 25th Anniversary of the Establishment of the Hong Kong Special Administrative Region. “Believe in Hong Kong” attracted more than 20,000 people over 16 days – including residents and office workers from the local Taikoo Shing/Taikoo Place community, as well as shoppers and visitors from further afield.