Cathay has transformed the West Bridge of Kai Tak Sports Park (KTSP) – Hong Kong's new stadium and integrated sports, leisure and entertainment landmark – into an immersive audio-visual experience for visitors. The new initiative, "Taking off Again with Kai Tak", is an almost-100-metre-long journey through the shared history of Cathay and its home city, Hong Kong, and is the latest initiative in Cathay’s partnership with KTSP. The Kai Tak area has long had an important place in Cathay's history, with the old Kai Tak Airport being its home for many decades. The new audio-visual experience on the West Bridge, which showcases key milestones that have shaped Cathay's history, connects visitors with the spirit that has propelled both Hong Kong and the airline through the decades.