Pink Friday

The annual Pink Friday event in Hong Kong, during which colleagues don pink for a day to show their support for LGBTQ+ inclusivity, was held in style across Swire Pacific's operating companies last November. Pink Friday was launched in 2014, and today is a multi-industry initiative celebrated by over 100 organisations in Asia Pacific. Swire is committed to creating an inclusive environment where all employees are valued and can bring their whole selves to work without fear of discrimination.