In May, Cathay and NGO partner, Feeding Hong Kong, celebrated more than 10 years of working together to address environmental and social challenges through their surplus food rescue programme. Under the partnership, various kinds of packaged food and beverage items that would otherwise go to landfills – including bottled water, juices, canned beverages, soft drinks, snacks, cereal, UHT milk and fresh fruit – are collected from inbound Cathay Pacific flights to Hong Kong and repurposed to support underprivileged members of the community. Since the programme’s launch in 2014, 2,250 tonnes of food have been collected and redistributed to people in need, benefitting 260,000 individuals and turning an environmental problem into a social solution. Cathay was the first aviation company to support Feeding Hong Kong’s advocacy, and to facilitate the initiative, the NGO has employees permanently located at Cathay Dining, which operates the Cathay group’s flight kitchen at Hong Kong International Airport.
