January 2017
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BEVERAGES & FOOD CHAIN
A sweet treat in Mainland China
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BEVERAGES & FOOD CHAIN


On 15th December, Swire Foods opened Mainland China's first Mövenpick Ice-Cream Boutique in TaiKoo Hui, Guangzhou. The 59 square-metre retail store offers a range of 17 delicious Mövenpick ice-creams and sorbets, as well as a variety of coffee and smoothie options. The boutique aims to raise brand awareness of premium Mövenpick products by delivering a new gourmet experience, which is further enhanced by the boutique's stylish, modern interiors and friendly, personal service. Swire Foods Group has been exclusive distributor of Mövenpick ice-cream products in Mainland China since August 2015. While distribution to HORECA (hotel, restaurant and café) outlets remains the company's key sales channel, a direct retail presence is a crucial part of Swire Foods' strategy for growing the Swiss brand's market share in Mainland China, which has overtaken the USA to become the biggest ice-cream market in the world. The second Mövenpick Ice-Cream Boutique is due to open in HKRI Taikoo Hui, Shanghai in the second quarter of 2017.


Watch the grand opening highlights of Swire Foods Group's first Mövenpick Ice-Cream Boutique in Mainland China.
Quenching more thirsts in China
Quenching more thirsts in China
A sweet treat in Mainland China
A sweet treat in Mainland China
World-class facility in Vietnam
World-class facility in Vietnam
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Swire News January 2017
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