Wrapping up the 2016 anniversary celebrations, John Swire & Sons (China) Limited launched a birthday cake challenge, encouraging group companies in Greater China to create anniversary cakes decorated in a style that reflects the unique characteristics of their individual businesses. The JS&S Beijing office kicked off the campaign by celebrating the group's anniversary at The Great Wall, which symbolises strength and longevity – qualities that are also true of Taikoo. Over 250 photos of cakes had been received by the time this issue of Swire News went to press.