Bringing the past to life

Swire Coca-Cola HK concluded its 60th anniversary celebrations recently by opening the doors to its newly upgraded Hong Kong Coca-Cola Museum. Members of the public could book on one of three guided tours, which featured a brand-new time-travel concept with interactive experiences and centred on the theme of “Rooted in Hong Kong”. The tours illustrated how Swire Coca-Cola HK has grown alongside the city since 1965 and provided insights into the beverage production process, while looking ahead to sustainable development in the future. Participants also enjoyed learning more about the origins of Coca-Cola®, from 1886 to the present day, as they learnt more about its manufacturing heritage.