Swire Coca-Cola China Annual Conference, held in Fuzhou in March, brought together the China leadership team, colleagues from 13 bottling plants across the Chinese Mainland, and partners from its business network and the Coca-Cola system. The focus for the conference was on strategic priorities for navigating a fast-evolving market and driving sustainable growth, with teams showcasing best practices across market execution, route-to-market, e-commerce and digitalisation. A longstanding highlight was the Swire Coca-Cola Sprint, where colleagues demonstrated teamwork, collaboration and their shared ambition to win. This year’s conference also featured the donation of a water sanitising system to a local rural school, reflecting Swire Coca-Cola’s commitment to the communities it serves. The conference concluded with a gala dinner and awards ceremony, recognising the outstanding performance of its people.