Leaders from across Swire Coca-Cola's eight markets gathered in Shenzhen for the annual Leaders Summit, joined by Coca-Cola system partners and a guest speaker from Tencent. The summit, which took place in June, brought together the leadership team to align on capabilities and strategic priorities.
The event opened with immersive market visits, allowing participants to experience one of the world's most dynamic technology hubs and gain critical insights into the trends shaping how the business operates and connects with consumers.
During the summit, leaders exchanged perspectives on the company’s roadmap to "Own Tomorrow", exploring innovation, technology and best practices across markets.
